ju-be aims to make high-quality, fun, fashionable, and affordable jewelry. Each piece is made by hand and is often one-of-a-kind. Materials include glass beads, semi-precious stones, freshwater pearls, and sterling silver or 14K gold-fill findings. ju-be is an advocate of the arts in all its many forms and truly believes in the power of artistic creativity to induce positive social change in day-to-day life. A portion of proceeds are donated to organizations supporting the arts.